Babababoon Media and PR Seminar

Shaping the Future Newcastle-under-Lyme

This focused workshop explores the essentials of media and PR, offering practical tools to boost visibility and share your stories.

Knights Solicitors

Sonya Farrall is a PR expert who previously enjoyed a varied career in the media industry - including working as a News Reporter, Sports Editor and Reporter for a National Specialist Newspaper - before setting up her own firm - BabaBaboon around 8 years ago.Over the years Sonya has developed the PR services of the business to include not just Press Releases, but PR planning, media relations, assisting with business events and hosting Q&amp;A's at events.Sonya also hosts Business Spotlight, which is a radio show run in partnership with BabaBaboon and has featured guests from various local businesses including Knights, Overclockers and Ironmarket Wealth.During this interactive PR session Sonya will be sharing hints and tips about identifying those all-important 'stories' which will get your business noticed - not just by the mainstream media, but also by your clients and associates. Attendees will be invited to share their own stories, and the workshop will also provide tips on how you can best invite collaborators/connections to join in with your own promotions. Here is an idea of what to expect: How to identify newsworthy business stories to suit multiple publications &amp; to attract attention for the right reasons What not to do/or what to avoid An introduction into what a PR journey may look like Why PR is important Why PR is more than just a press releaseParking FacilitiesThere are a small amount of spaces available for visitors at the front and side of the building that are free to use. If these are full you can find free street parking on Wulstan Drive.