Becoming an expert and developing a personal brand: An evening class with Charly Lester

Advice on how to build your profile, create a social media strategy and boost your career from award-winning entrepreneur Charly Lester.

If you have an area of expertise, building a strong profile can help you to get more work and recognition. Whether you want to boost your career, publish a book or get media exposure, this practical class with Charly Lester offers expert advice on how to develop your expertise and create a distinctive personal brand.

Charly is an award-winning entrepreneur, dating industry expert and a regular guest on BBC Radio 4. During the class, she’ll share some of the secrets of her success, while offering guidance on everything from social media strategy to self-branding.

You’ll take part in practical activities such as creating a personal action plan and leave with concrete steps to progress your own career.

Content

• How to build expertise in your chosen field

• Creating a personal brand through social media, blogs and other platforms

• Enhancing your profile through publications and media appearances, including TV and radio

• Self-promotion in the digital age

• Carrying out industry research

• Networking: expert advice on how to develop contacts and share resources

• Developing a clear social media strategy that’s right for you

• Define your personal action plan and decide on your next steps

• Q&A and discussion

Tutor profile

Charly Lester is the cofounder of Lumen, a new dating app for over 50s. She recently received a £3.5m investment from the owner of Bumble, and her previous companies include the international annual Dating Awards; and A League of Her Own, an organisation designed to encourage female entrepreneurship.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website