Beginner SEO Workshop: First Steps

Want more people to find your business online but not sure where to start with SEO?

This practical SEO workshop is designed for start-ups, small business owners and anyone looking to improve their online presence and website visibility.

No prior SEO knowledge is required. You'll learn the essentials of search engine optimisation (SEO), understand why SEO matters for your business and get practical guidance on tools and techniques you can use to improve your website.

What will I learn?

During the workshop, you'll learn about:

SEO and why it matters
Understand the basics of SEO and how it can help improve your business's online visibility.

Google's SEO best practices
Learn about Google's SEO best practices, explained in simple and practical terms.

Keywords and meta tags
Explore how keywords and meta tags can be used to optimise your website.

Website speed
Learn how to check your site's speed using PageSpeed Insights.

Google Business Profile
Get practical guidance on optimising your Google Business Profile.

What SEO tools will we use?

You'll get hands-on guidance using:

• Google Trends
• Google Analytics (GA4)
• PageSpeed Insights
• Google Business Profile
• Yoast SEO for backend optimisation
• SEMrush scanner

You'll also get practical setup support covering meta tags, keywords, site speed checks and Google Business Profile optimisation.

What will I take away?

You'll receive practical templates to help you continue working on your SEO after the workshop, including:

• SEO Action Plan Checklist
• Keyword Research Tracker
• Content Optimisation Worksheet

What will I know by the end of the workshop?

By the end of the session, you'll understand the essentials of SEO and have greater confidence using the tools covered in the workshop.

You'll also leave with a clear, step-by-step plan to improve your website visibility.

Date: Fri 9 Oct

Time: 10am - 12pm

Venue: Electric Works, 3 Concourse Way S1 2BJ