Beginner's Guide to Mailchimp Email Campaigns Apr 2016

Superhighways helps small charities and community groups in London do more with digital and data.  We offer advice, training and support to help them be more effective, work smarter, raise their profile and demonstrate their impact using digital technology.

Superhighways

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Communicating and engaging with supporters, stakeholders and beneficiaries is increasingly important for charities to increase income and deliver more services with less. Attractive email campaigns can be a quick and cost-effective way to help you achieve those goals. And sending email campaigns doesn't have to be a chore or a headache. Join this training session and learn how MailChimp can help you design email newsletters, share them on social networks, integrate with other online services you already use, and track your results.  Quickly, without any specific techie expertise and for free! Is this training for me? This course is aimed at anyone who works for a charity that  wants to engage more with its users and supporters via email.  This is a beginners course and  no pre-requisite IT skills required. Outcomes: By the end of the session you'll know how to....     •    set up your mail chimp account     •    import and organise your contact lists     •    create an email campaign     •    prepare email campaigns that get the best response     •    monitor and report on the performance of your emails     •    get more people to sign up to your email bulletins Follow up support will also be provided.
 
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