Behaviour change for net zero

Our popular webinars, chaired by Tim Mays, Professor of Chemical and Materials Engineering at the University, cover the latest issues and areas of debate in the field of sustainable energy and the environment.  Our high-profile webinar series has attracted well-known speakers from universities, industry, policy making and governmentnatural sciences, engineering and technologysocial, government, political and economic sciencespublic and policy engagementregulationindustrial, business and international dimensions.Hear what the experts have to say and join the conversation at our free environmental webinars.https://www.bath.ac.uk/campaigns/i-see-sustainable-energy-the-environment-webinars/

I-SEE Sustainable Energy & the Environment

Professor Lorraine Whitmarsh MBE talk will discuss why behaviour change is needed to tackle climate change, and how to achieve it.

I-SEE Sustainable Energy &amp; the Environment Webinar Professor Lorraine Whitmarsh MBE, Director - Centre for Climate Change &amp; Social Transformations (CAST), Department of Psychology, University of Bath‘Behaviour change for net zero’In this talk, I will argue that most of the measures required to reach our climate change targets require at least some degree of behaviour change. And that more broadly, social transformation is required to reach ’net zero’ carbon targets in the coming years. In order to achieve this, we need public engagement and participation in decision-making about what a low-carbon future looks like, and how to reach it. We also need a wide range of measures to change people’s behaviour at home, work and elsewhere. I will present findings from polls and citizens assemblies on public concern about climate change, and support for net zero policies; and from behavioural science research on how to effectively change behaviour to cut emissions.Professor Lorraine Whitmarsh, MBE, is an environmental psychologist, specialising in perceptions and behaviour in relation to climate change, energy and transport, based in the Department of Psychology, University of Bath. She is Director of the ESRC-funded UK Centre for Climate Change and Social Transformations (CAST). She regularly advises governmental and other organisations on low-carbon behaviour change and climate change communication, was one of the expert leads for Climate Assembly UK, and Lead Author for IPCC’s Working Group II Sixth Assessment Report. Her research projects have included studies of meat consumption, energy efficiency behaviours, waste reduction and carrier bag reuse, perceptions of smart technologies and electric vehicles, low-carbon lifestyles, and responses to climate change. <ul><li>I-SEE webinars are free and open for all to attend with the Eventbrite registration to be completed in advance</li><li>Eventbrite registration closes 5 March 2024 at 15:30</li><li>The ZOOM LINK to the event will be sent to you directly in an email on 5 March 2024 at 15:30</li><li>Eventbrite registration links and further information: <a href="https://www.bath.ac.uk/campaigns/i-see-sustainable-energy-the-environment-webinars/" title="https://www.bath.ac.uk/campaigns/i-see-sustainable-energy-the-environment-webinars/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.bath.ac.uk/campaigns/i-see-sustainable-energy-the-environment-webinars/</a></li></ul>

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Behaviour change for net zero

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