Behavioural Science at Work

Durham University

Applying Behavioural Insights to Boost Business Performance

In today’s fast-paced business world, understanding human behaviour is the key to driving better decision-making, productivity, and client outcomes. However, while traditional learning and development programmes focus on developing individual skills and capabilities, they sometimes focus too much on the individual rather than the environment. Enter Behavioural Science — a field dedicated to influencing human behaviour through shaping the environment in which we operate. Behavioural insights have now been applied with great success to health behaviours, sustainability initiatives, and even financial wellbeing — so why aren't we doing more to apply these insights to maximising business performance?This engaging 45-minute webinar will explore how behavioural science principles — such as cognitive biases, habit formation, and choice architecture — can be applied to enhance performance at every level of your organisation. Through real-world examples and practical takeaways, we’ll uncover how small, science-backed tweaks can lead to significant improvements in leadership, culture, and team performance. Join us to discover how to turn human psychology into a powerful business advantage.

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Behavioural Science at Work

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