Harnessing the power of Facebook communities

Essex County Council (EEC) has spent the last two years trialling and scaling a digital-first approach to the most critical public health and wellness issues with significant success. With a highly dispersed population, Essex County Council has struggled to reach all its citizens through traditional channels.

In this webinar Kirsty O’Callaghan Head of Strengthening Communities at ECC will tell the story of how the council has built relationships with Facebook and localised Facebook group admins to provide Essex with a trustworthy source of information and advice.

You can also join this event on a full conference ticket, which includes exclusive extras including opening and closing events. Ticket prices from £30.