Better B2B North
Join us for a day of insight, inspiration & practical talks to help B2B marketers connect, stay ahead & drive growth.
As part of our growing Better B2B community, we’re bringing our flagship B2B event to The Alan, Manchester on April 16th for a day of insight, inspiration, and practical conversation designed to bring B2B marketers together to stay ahead, connect and drive meaningful growth.
The day is stacked! From building distinctive B2B brands through creativity and bold copy, to putting real human insight back at the heart of customer-centric marketing.
Better B2B North brings together expert perspectives and actionable ideas, including unlocking smarter personalisation, leadership-led brand growth, winning trust in an AI-driven world, and practical strategies for personal branding and professional impact.
Enjoy a welcome breakfast, provided lunch and coffee breaks throughout.
Join us for a day of insight, inspiration & practical talks to help B2B marketers connect, stay ahead & drive growth.
As part of our growing Better B2B community, we’re bringing our flagship B2B event to The Alan, Manchester on April 16th for a day of insight, inspiration, and practical conversation designed to bring B2B marketers together to stay ahead, connect and drive meaningful growth.
The day is stacked! From building distinctive B2B brands through creativity and bold copy, to putting real human insight back at the heart of customer-centric marketing.
Better B2B North brings together expert perspectives and actionable ideas, including unlocking smarter personalisation, leadership-led brand growth, winning trust in an AI-driven world, and practical strategies for personal branding and professional impact.
Enjoy a welcome breakfast, provided lunch and coffee breaks throughout.
Line-up
Ash Jones
Freya Ward
Jake Third
Adetomiwa Adekoya
David McGuire
Max Nimmo
Good to know
Highlights
- 6 hours
- In-person
Refund Policy
Location
The Alan Manchester
18 Princess Street
Manchester M1 4LG
How would you like to get there?
Agenda
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Arrival, welcome breakfast and networking
Enjoy a welcome breakfast upon arrival, giving you the opportunity to get to know fellow attendees and speakers and get settled in for the day.
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Skin in the Game: How creativity lives and dies with people, not platforms
Every brand and creative platform worth its salt starts with a conversation – the stress behind a CEO's eyes, the thing a customer says when they think the meeting's over, saying no to something because it doesn't feel right. Yet today, business culture has convinced itself that AI output is the work. It isn't. The real work is the process – and those raw collisions between minds are where the best creative ideas are actually born. The real work cannot be prompted. The real work cannot be outsourced.
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B2B Creativity Is Easier Than You Think
As B2B content gets more average and risk-averse, there’s a growing opportunity to stand out. Here are some simple ways to find your big idea (and get it signed off, too).