Created by the book industry, for the book industry

For an empowered, informed supply chain

Established in 1991, BIC is an independent, not-for-profit organisation without commercial objective or emphasis. We pride ourselves on working collaboratively with key stakeholders in the UK book industry to produce quality training courses that are created and delivered by expert, highly respected trainers on a wide range of supply chain topics. Being a not-for-profit organisation, BIC is able to offer all of its training at highly competitive rates. If there is a topic that you would like us to provide training on, that we do not provide at present, get in touch; we also welcome enquires about the provision of bespoke in-house courses.

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 BIC's Metadata Primer Course 

Purpose of the Course
Many twenty-first century book readers are searching for, discovering and purchasing books via the internet instead of browsing the shelves of a library or bookstore. Whether digital or in print, a reader's success in finding the right book for their needs dictates how well the book sells. And this success depends on metadata.

Increasingly, the power of metadata is replacing traditional selling techniques. In effect, the publisher needs to treat ‘information about books’ or ‘product metadata’ as its online sales force. Understanding how metadata is created and managed, how it is distributed through the book trade, and how it is used by retailers, libraries and readers is critical knowledge for today’s publishers.

This course begins with a simple overview of what metadata means in the book world, linking what the publisher does with simple information like title, author, ISBN and price with what the outside world – the retailer or reader – sees. It describes how publishers can take responsibility for and manage that data. And it takes a look at the ‘data supply chain’ – how the key data gets from publisher to bookstore and library catalogue. It discusses how metadata can be given a commercial value, and how more comprehensive and more timely data can fuel extra sales.

The course covers the range of different metadata fields that can be supplied, the needs and expectations that retailers and libraries have, methods of data delivery and how publishers may be assessed on how well they meet those needs.

Benefits of Attending
By attending this course, delegates will: 

• Understand what book metadata is.
• Learn which are the most important metadata elements
• See how the metadata elements can be communicated
• Gain an overview of the metadata supply chain
• Understand why metadata is commercially valuable
• Gain insight into how your organisation can improve its metadata

Course Level
This is a beginners' course. Anyone involved in creating and updating information about books – including new recruits into the book publishing sector, publisher’s editorial, marketing, publicity, sales and production staff, micro-publishers and self-publishers – will benefit from attending this course.

Course Outline
Although the content of this course can be tailored to a certain degree to its attendees, the topics covered will include:

• What is metadata for the book industry and what is it for?
• The metadata supply chain
• The commercial value of metadata
• Elements of BIC Basic including how the elements support discoverability and reduce supply chain friction, and common errors
• Improving your metadata
• Beyond the basics

The Trainers

Graham Bell

Executive Director

EDItEUR

Graham is Executive Director of EDItEUR, and is responsible for the overall development of EDItEUR’s standards and the management services it provides on behalf of other standards organisations (ISNI International Agency and the International DOI Foundation). He joined EDItEUR as its Chief Data Architect in 2010, focusing on the continuing development and application of ONIX for Books, Thema, EDItX and on other EDItEUR standards for the global books and serials sectors.

Graham is an experienced trainer and speaker. He previously worked for HarperCollins Publishers in the UK, where most recently he was Head of Publishing Systems.

Chris Saynor

Standards Editor

EDItEUR

Chris is responsible for EDItEUR's book publishing standards including ONIX, Thema and EDItX. He joined the organisation in late 2016. For the previous eight years, Chris worked for GiantChair Inc. in Paris as a metadata specialist and project manager, and has been responsible for implementation of the Onixsuite application in many publishing organisations. He is widely known for his work with French industry liaison body CLIL and with BISG committees. Prior to that, Chris has a 20-year background in bookselling with Waterstones and WHSmith.

Feedback for this Course
"Excellent introduction to the importance of accurate and timely metadata." - Christopher Norris, Jolabokaflod

What immediate benefits have you gained from the course? "An insight into the different roles within publishing and how they contribute to metadata production." - Anon. 

What immediate benefits have you gained from the course? "A far greater understanding of how customers search, and how different retailers and outlets search and present data." - Anon. 

"The course was good and had lots of interesting insight into the different journeys that metadata takes." - Anon.

Date & Frequency of this Course 
Tuesday 15th September 2020.
This course will run twice in 2020.

Bespoke and In-House Training
BIC is committed to providing high quality, accessible training for the book industry. We are able to provide both bespoke courses and in-house training to suit your requirements. This courses is suitable for in-house training so please do contact us to request further information or to make a booking: info@bic.org.uk

Course Location
The Publishers Association, London.

Course Length
This is a half-day course.

Prices
BIC & EDItEUR Members £180 + VAT
Friends of BIC £222.50 + VAT
Non Members £255 + VAT

NB: Travel and accommodation costs are not included in the ticket price.

Discounted rates apply to BIC and EDItEUR members only.
Not sure if your organisation is a BIC member? Check the BIC Members list here and the EDItEUR Members list here.

Alternative Payment Option: If you would prefer BIC to invoice your organisation directly, please contact us: info@bic.org.uk. Please note that this process will incur a £20.00 administration fee.

On the Day 
Refreshments will be available throughout the afternoon.

WiFi Access
A password will be provided on the day to delegates.

Travel Information
Tube / Rail station:
London Bridge, Borough, Southwark
www.tfl.gov.uk | www.nationalrail.co.uk

Airports:
London City Airport – 8 miles, ca 50 min by car
Heathrow – 30miles, ca 80 min by car
Luton – 35 miles, ca 80 min by car
Stansted – 40 miles, ca 70 min by car
Gatwick – 50 miles, ca 85 min by car

Car parks:
Great Suffolk Street Carpark (approx 7 min walk)
www.unioncarparks.co.uk

London Bridge Carpark (approx 10 min walk)
www.ncp.co.uk

Conquer Publishing Discoverability with BIC
BookMachine have teamed up with BIC to make sure that everyone who takes a BIC training course can be discovered quickly on BookMachine Connect. The courses are taught by experts in their field and teach all the core skills that those working in the publishing supply chain need to make a success of their careers. Find out more here:
www.bic.org.uk/143/Conquer-Publishing-Discoverability-with-BIC/ 

Course Cancellations

Please note: as we price our training courses so competitively, the running of them is dependent on there being a set minimum number of delegates registered by the time the booking period ceases. For this reason, please be aware that unfortunately some courses may be cancelled if this requirement is not met. Should this happen, BIC will arrange for full refunds for all training courses booked. We will liaise with registered delegates at least 2 weeks prior to each course date regarding this. BIC apologies for any inconvenience caused.

Refund Policy

Please take a few moments to familiarise yourself with our refund policy: 

Should you need to cancel your ticket, refunds may be given as follows:

• Up to 6 calendar weeks (i.e. 42 calendar days) before the event: full refund
• Less than 6 calendar weeks, but more than 2 calendar weeks (i.e. 14 days) before the event: 50% refund
• Less than 2 calendar weeks before the event: no refund

If you (or a colleague in your place) do not attend the training course you have booked, no refund will be given.

Please note: Tickets are transferable within your organisation.