Capture powerful insights from subject matter experts with confidence and clarity.
This focused 1-hour session is designed for bid writers who want to sharpen their interviewing techniques to extract high-quality, bid-winning content from subject matter experts (SMEs).
Whether you're drafting compelling responses, crafting persuasive case studies, or writing bespoke CVs, asking the right questions and guiding the conversation is key to successful interviews with SMEs.
🧠 In this masterclass, you’ll learn how to:
- Prepare effectively for SME interviews to maximise time and output
- Ask open-ended, targeted questions that generate meaningful content
- Capture stories, data, and outcomes that enhance case studies and responses
- Handle challenging interviews and stay in control of the conversation
- Translate technical insights into clear, persuasive narrative
- Develop bespoke CVs that align with evaluation criteria
Perfect for freelance and in-house bid professionals working on bids in all sectors and for all values.
🎓 What you get:
- 1-hour live or recorded masterclass
- Practical tips and tools from an experienced bid writer
- Link to the recording
Master the art of interviewing, and turn SME conversations into your most valuable content asset.
