Biond the Booth

Space & Time

Is pharma over‑investing in m² and under‑investing in year‑round HCP influence?
An Executive Roundtable by Space & Time × Biond Health

BFI Southbank

Pharma invests millions every year into congress presence - bigger booths, more screens, more symposia. Yet the uncomfortable truth remains:Most HCPs are never in the room.This exclusive, co‑hosted roundtable brings together senior brand, medical, omnichannel and media leaders for a focused, no‑nonsense working session that goes far beyond traditional event conversation.This is not a networking lunch. This is a working session designed to challenge long‑held assumptions, confront uncomfortable questions, and redefine what meaningful HCP influence looks like beyond the booth.With just 15 senior leaders and an HCP present in the room to sense‑check the discussion, we will work towards a practical, co-authored industry manifesto on how congress investment should evolve - from moment‑in‑time presence to measurable, scalable, year‑round engagement.To help ground the conversation in real-world clinical perspective, we’re joined by Dr Dev Gakhar, NHS Resident Doctor and founder of Doctor Devify — a platform reaching over 61K+ followers and millions of views each year. His work focuses on translating NHS policy, workforce reform, and system change into clear, accessible insight, bringing a frontline and digital-first lens to how healthcare communication is evolving. Recognised by 10 Downing Street, he will contribute to the discussion and be in the room to challenge, sense-check, and engage directly with attendees.

<h2>Why Attend</h2>This roundtable is for leaders who want to:<ul><li>Re-evaluate long‑standing congress norms</li><li>Understand real HCP behaviour and its implications</li><li>Build scalable influence beyond physical presence</li><li>Contribute to a co‑branded white paper and proprietary market insights</li><li>Join an ongoing, quarterly thought leadership engine powered by Space &amp; Time × Biond Health</li></ul>Each roundtable feeds the next—building continuity, authority and year‑round visibility.

<h2>Who Should Register</h2>Ideal for senior leaders in:<ul><li>Brand</li><li>Medical Affairs</li><li>Omnichannel / Customer Engagement</li><li>Media &amp; Activation</li><li>Commercial Leadership</li></ul>

Practical Details📅 Wednesday 30th April 2026 🕛 11:30 – 13:00 followed by lunch and networking 📍 Venue: <a href="https://www.google.com/search?sca_esv=6234f0784a7aac09&rlz=1C1GCEA_enGB1130GB1131&sxsrf=ANbL-n4fdrTHnCJmKntYurX0Y17z6BkieQ:1775719779619&q=BFI+Southbank&ludocid=3758238003372308413&lsig=AB86z5U09U5giPqhPx1aepCPskxv&sa=X&ved=2ahUKEwjB_bzVn-CTAxVeQEEAHQSaGFYQ8G0oAHoECDQQAQ" title="https://www.google.com/search?sca_esv=6234f0784a7aac09&rlz=1C1GCEA_enGB1130GB1131&sxsrf=ANbL-n4fdrTHnCJmKntYurX0Y17z6BkieQ:1775719779619&q=BFI+Southbank&ludocid=3758238003372308413&lsig=AB86z5U09U5giPqhPx1aepCPskxv&sa=X&ved=2ahUKEwjB_bzVn-CTAxVeQEEAHQSaGFYQ8G0oAHoECDQQAQ" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">BFI Southbank</a>, Belvedere Rd, London SE1 8XT

Spaces are limited, so please register early. Registering your interest doesn’t automatically secure a place, but it helps us make sure the event is right for you. We do this so we can tailor the content and ensure everyone attending gets real value from the session.Please note that photography and video recording may take place during this event for marketing and promotional purposes by Space &amp; Time and event partners.By attending, you consent to being photographed and/or filmed. If you would prefer not to be included in any photography or video content, please let us know in advance of the event by contacting us at marketing@spaceandtime.co.uk

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Biond the Booth

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