How to make your website work for your business

With people spending so much of their lives online, your businesses virtual presence more crucial than ever before. Your website is the only “salesperson” that works 24 hours a day, 7 days a week. A sloppy, outdated site can give the wrong impression and drive away potential customers. If you’re a business owner or marketing manager of a business to business, or consumer-facing company, this session is ideal for you.

During this Bite-sized Learning, you will discover these four key elements to make your company website work harder for you and bring in that all-important business, converting prospects into customers:

1. Understand your audience. Don’t alienate prospects with jargon and bragging. Our tools will help you identify your key customers and develop a customer-focused website that connects with users on their level.
2. Develop a user flow that delivers prospects. Let’s face it, the internet has made us all lazy, and site users are always in a hurry. Learn proven strategies on how to make potential customers do what you want them to do - whether that’s buying your products, filling out your form, or call you.
3. Get the design right. Even unsophisticated internet users recognize a badly designed website, and that’s always a turn-off. Learn how to use colour, effective navigation, and on brand images to keep people on your site longer.
4. Drive traffic through content, ads and SEO. We’ll share our entry-level tools and resources to get your site moving towards the top of search engine results pages.

You’ll leave knowing how to identify your customer personas to target the right people with the most effective messages and how to develop an ideal user flow to encourage website users to take the right actions online. You’ll also begin to recognize how website design can drive ideal user flows as well as gaining a basic understanding of Search Engine Marketing (SEM).

Ready to grow your business? Book your place today.

Who for? This session is aimed at business owners and marketing managers who want to improve their online presence and is also beneficial for both B2B and B2C companies.

Who by? Wendy Dolan of Swamped Media. Swamped Media was born out of love for small business and the entrepreneurs that make our economy grow. Bringing companies online and building a powerful digital presence is what they do best.

Throughout her career, Wendy has helped hundreds of SMEs build effective websites and spread their message online. She started her marketing career producing campaigns for brands including Nike, Dannon, and Dr Pepper. In 2013, she founded Get Online NOLA, an agency devoted to helping small businesses make the most of the internet.

FAQs

What's the refund policy?

Places are limited, and events are usually oversubscribed. Please give two working days’ notice via email for a refund* or you’ll be required to pay for your place in full.

*Eventbrite booking fees are non-refundable unless the event is cancelled or there are duplicate charges.

Can I attend if I am not a member of the Chamber?

If you have never been a member of the Chamber you can book and join as a guest at two of our events (just one Chamber Breakfast). After this, you will need to join the Chamber to enjoy the benefits of membership. If you'd like to join the Chamber you can find out more on our website.

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