Learn to write web copy that sells – even if you hate selling and think you can’t write

Do you need to write your own web copy? Are you struggling with the thought of wasting yet more time staring at a blank page, confused about what to write and how to sell your offer without sounding sleazy? You might be a new business owner without a website. Or you might have an established business and existing website that you want to generate more revenue from. What you don’t have is the budget to hire a copywriter.

In this session, you’ll be taken through a frustration-busting step-by-step process to write your own web copy.

The process is designed to help you get over your hang-ups about writing and find a confident, persuasive voice that resonates with your prospects…so you can sell more without feeling sleazy or weird.

We’ll cover:

• The key pages you need on your website and how to structure them to drive action.
• How to establish whether your prospective customers make decisions rationally or emotionally, and how to write your copy to fit.
• How to identify your core message and audience, and the practical steps you can take to use this knowledge when you write your copy.

The session will include a live writing exercise, in which you’ll start to put into practice what you’ve learned and have the opportunity to gain feedback (though you won’t be forced to share if you don’t want to).

Book your place now to gain a website you’ll be proud to share, and will turn your prospects into eager buyers.

Who for? Business owners and freelancers who need to write their own web copy. This isn’t for people who want detailed advice on SEO.

Who by? Alice Cuninghame, Copywriter, Shoal Content. A copywriter with 10 years’ experience writing for big-name brands, numerous small businesses and many Brighton Chamber events, Alice specialises in creating sleaze-free copy designed to get results while staying true to each business’ voice and values.

Copywriter: Shoal Content

FAQs

What's the refund policy?

Places are limited, and events are usually oversubscribed. Please give two working days’ notice via email for a refund* or you’ll be required to pay for your place in full.

*Eventbrite booking fees are non-refundable unless the event is cancelled or there are duplicate charges.

Can I attend if I am not a member of the Chamber?

If you have never been a member of the Chamber you can book and join as a guest at two of our events (just one Chamber Breakfast). After this, you will need to join the Chamber to enjoy the benefits of membership. If you'd like to join the Chamber you can find out more on our website.

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