Book Marketing Workshop

We are the member organisation for UK publishing, representing companies of all sizes and specialisms. Our members produce digital and print books, research journals and educational resources across genres and subjects.We exist to champion publishing to the wider world and to provide our members with everything they need to thrive. We have helped change laws, improved business conditions and inspired people to become publishers.We are passionate about the capacity for books and reading to make life better for people.www.publishers.org.uk|@PublishersAssoc

Publishers Association

The Publishers Association and the Northern Fiction Alliance will be jointly hosting a workshop at <A HREF="https://www2.mmu.ac.uk/student-life/your-campus/buildings/number-70/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Manchester Metropolitan University</A> for publishers who want to take their marketing campaigns to the next level.
The workshop will explore how small literary publishers, with limited time, resources and spend, can use marketing to make a difference. Alongside some industry examples, we’ll look at trade marketing, social media and content marketing (audio, written, graphic), digital marketing, as well as email marketing; channels that can make a real difference in connecting publishers, authors and books with the trade and consumers.
About Matt Halsum
Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined Faber & Faber as Marketing Director in 2012, building a list-focussed consumer-facing marketing team alongside an award-winning website and Members programme. Since leaving Faber in 2017, Matt has been consulting for publishers and creative agencies on a broad range of topics - from digital development, to list & campaign planning, to marketing and publishing strategy. In March 2018, Matt became UK MD of Chelsea Green Publishing, leading US publisher on the politics and practise of sustainable living. 
This workshop is free for members of the <A HREF="https://www.publishers.org.uk/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Publishers Association</A>. If you are not a member, the ticket price is redeemable against your subscription. Get in touch with Emma House to find out more: <A HREF="mailto:ehouse@publishers.org.uk" TARGET="_blank" REL="nofollow noopener noreferrer">ehouse@publishers.org.uk</A>.

Room G.07 (ground floor)

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Book Marketing Workshop

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Book Marketing Workshop

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