Boost Your New Business with SEO

Join our hands-on session designed for startups and small businesses.

Introduction to SEO for Startups, Pre-Startups & Small Businesses
This session is designed specifically for new and early-stage businesses. It covers the essentials of Search Engine Optimisation in a practical, easy-to-understand way, giving attendees clear actions they can take to improve their online visibility.

By the end of the workshop, attendees will understand:

• The role a website plays in your business
• The importance of having a digital presence
• What SEO is and why search matters
• How Google ranks websites and what influences results
• How to plan and optimise website pages for real search demand
• Basic tools and techniques they can use right away
• How SEO links with their wider marketing efforts and content channels

The core pillars of SEO:

• Keyword research
• On-page optimisation
• Technical SEO
• Content marketing
• Backlinks and digital PR

Delivered by Proper Mint Marketing as part of Hartlepool Council's 'Be Your Own Boss' Campaign 2026. Adam Foster is the founder of Proper Mint Marketing, a digital marketer with over 14 years’ experience helping businesses grow through SEO. During his time working with global brands, he helped Myprotein generate an additional £1.4 million in revenue through SEO-led strategy - demonstrating the real business impact that effective search optimisation can deliver.