Brand Blueprint: Values, Mission & Vision Workshop

Define your brand’s values, mission, and vision to create a clear blueprint that guides your strategy and inspires your audience.

73% of companies we’ve surveyed say they know their brand values and believe their business aligns with them. But when we dig below the surface, a different picture often appears.

In reality, many businesses have assumed values rather than active ones, values that look good on a website but don’t guide decisions, content, or communication.

This session is about Your Story. Your Opinion. Because it’s not your logo or your latest Canva graphic that people buy into, it’s you.

Your experiences, beliefs, and motivations are what shape your brand. When your values, mission, and vision are clearly defined, marketing becomes easier, content becomes more authentic, and your message becomes more consistent.

This workshop will help you uncover what truly sits at the heart of your brand and can be a starting point for clearer messaging and better marketing.

By the end of the session, you will:

· Clearly understand what your brand stands for and how it connects to you

· Have greater clarity on your audience and core messaging

· Refresh existing brand values or create new, relevant ones

· Reassess (or rewrite) your mission and vision statements

· Leave with a solid foundation to create more aligned marketing content

This workshop is ideal for:

· Start-up companies

· Sole traders

· SMEs

Over the next year, we’ve put together a series of workshops and webinars designed to support start-ups, SMEs, marketing managers, and those who are adding marketing into their day-to-day roles alongside everything else they do.

Each session builds on the last, giving you practical tools, clarity, and confidence, whether you’re just getting started or refining what you already have in place.

Look out for our upcoming sessions, which will ultimately guide towards planning, creating, and delivering a successful marketing campaign that truly reflects your brand.