Brand Evolution | Optimise Marketing Performance by Implementing the right Digital Technologies

Bolland & Co

Are you properly tracking consumer journeys across multiple devices and browsers?
Can you make agile budgeting decisions and optimise your marketing activity based on data-driven insight?
Did you know that 44% of companies have already moved to a digital-first approach for customer experience?
It’s essential to ensure your marketing efforts are performing as they should. While you may be able to illustrate performance against short-term KPIs, it can be much harder to show the tangible business benefits. We know how important customer experience is but reporting accurately on this can be a minefield. And then there’s automation.
With the right technology in place, you can engage with your customers in the best possible way, ensure your team is streamlined and efficient and most-importantly impact the future growth of your business.
So, let’s hear about how this can be done. Marketing Directors and Managers alike are invited to come along and join in with an expert panel discussion on marketing in the age of technology.  
Josh Bolland, CEO of digital consultancy J B Cole UK, will be joined by an expert panel for a discussion focussed on the problems frequently faced by marketing departments and how digital systems and processes can help benefit the whole marketing mix.
 
Who should attend?
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Managing directors 
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Marketing directors
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Senior marketers  
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Why should you attend?
If you want to take your marketing efforts to the next level by systematising processes, reporting accurately and enhancing your customer experience.

About the panel
Mike Pye, Mike Pye + Co
Mike has been working in the Marketing industry for over 12 years. It’s all he’s ever done.
Working both agency side and client side, up to strategic level within successful businesses, Mike launched his own consultancy business in 2015 to provide an alternative, more collaborative approach to the traditional agency model.
Penny Langton, Morris Homes
Penny has a successful marketing career spanning over 18 years, with the mainstay of her experience in Considered Purchase products and services. From cosmetic surgery and fine jewellery to newly built homes. Over the years, Penny has lead a number of small marketing teams in delivering against big engagement and acquisition targets whilst continually challenged with legacy systems in traditional businesses. Now the Group Marketing Director of Morris Homes, her focus and passion is to deliver meaningful and valuable customer experiences through integrated marketing for what, in most cases, is the biggest purchase a customer makes.
Keep your eyes peeled for our final two panellists ...

About your hosts
J B Cole UK is a cloud technology and innovation consultancy with offices in Manchester and Hertfordshire. 
They enable businesses to thrive in a modern world by implementing the right online technologies throughout the whole digital ecosystem allowing traditional organisations to fuel growth. 
They are running a series of events with a view to inspire Digital Evolution in more traditional businesses, increasing company-wide effectivity and efficiency.

B Works

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Brand Evolution | Optimise Marketing Performance by Implementing the right Digital Technologies

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