Brand Recognition Workshop

Engage Renfrewshire is a Third Sector Interface (TSI); this means that we support local charities and other not-for-profit groups, so that they can do even more of what they’re good at. We empower organisations to be safe, resourceful and effective, and to grow and develop their services - meaning our communities are inclusive and aspirational.We represent the third sector at a community planning level, provide an organisational hub, and offer financial services for individuals and organisations through our social enterprise Engage Finance. Furthermore, the Community And Voluntary Action Team work directly with local organisations and charities to increase their knowledge, resources and funding and to promote the services of our member organisations.•	Helping charities and community groups to be well managed, well resourced, well represented and well connected•	Supporting social enterprise start up•	Helping more organisations work collaboratively•	Ensuring the voice of our network is heard & understood by decision makers and funders•	Providing practical and responsive financial support•	Building a strong culture of volunteering that strengthens local organisations, enhances health & promotes life chances•	Working with public and private sectors to ensure we’re making the most of our resources•	Helping to create & maintain partnerships and find new ways of working to bring resources into Renfrewshire

Engage Renfrewshire

Synopsis
<ul><li>This workshop uses Brand Themes and Brand Traits to help you develop a clear, distinctive and engaging brand voice across all your communication channels.
</li></ul><ul><li>Brand Themes explain the core purpose of your organisation. They sum up what you do and why you do it. They define the content of the story you need to tell.
</li></ul><ul><li>Brand Traits describe the personality of your organisation. They sum up how you operate at all levels. They define the language you use to tell your story and the look and feel of your communication materials.
</li></ul><ul><li>Find out how to identify the Brand Themes and Brand Traits for your organisation.
</li></ul><ul><li>Learn how to use them to ensure that your message is told correctly, consistently and effectively across all points of contact.
</li></ul>Learning Outcomes
<ul><li>A clear understanding of Brand Themes and how they can help you define your message.
</li><li>A clear understanding of Brand Traits and how they can help you convey your message.
</li><li>A technique that will allow you to determine the Brand Themes and Brand Traits for your organisation.
</li><li>An understanding of how you can use them to:
</li><li>Assess the effectiveness of your communication strategy and materials.
</li><li>Guide strategic decisions, align thinking and solve problems in all areas of your organisation.
</li><li>Up to three SMART action points that will allow you to integrate Brand Themes and Brand Traits into your organisational practice.
</li></ul>Preparation
<ul><li>If possible, please have an example of your current communication materials to hand on the day, for use as a reference.
</li><li>This could be a copy of your logo, a business card, a leaflet, a brochure, a print-out from your website, a photograph of your banners or anything that you use to connect with the people you want to reach.
</li><li>If you don’t have an example of your own, alternative reference material will be provided.
</li></ul>The Presenter
The workshop will be led by Adam Piggot, a Glasgow-based Graphic Designer who specialises in Brand-led Strategy &amp; Design for the Common Good. You can see examples of Adam's work at adampiggot.com

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Brand Recognition Workshop

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Brand Recognition Workshop

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