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BSA Masterclass: Science Communication Primer
Fri 21 October 2016, 09:30 – 17:00 BST
New to science communication and unsure where to start? This event is intended to give those new to science communication and engagement an overview of this varied sector. It is suitable for researchers with an interest in scicomm, those in the early stages of sci comm career, and any volunteers looking to expand their skills. The sessions will be really interactive, and a great way to meet others who are new to the sector.
The interactive sessions will guide delegates through thinking about their audience, choosing the right medium for science communication, effective storytelling and evaluating their work. During the day, the programme will include guidance for delegates on the next steps for their career development with sessions led by key practitioners and academics in science communication.
Any questions? Check our FAQs, or get in touch with us at firstname.lastname@example.org
"I’ve used the resources in my work since, and that’s what I really liked - some other training doesn’t have that impact after the event” - Lisa W, Manchester Science Communication Primer delegate
10:00 - Welcome from Katherine Mathieson, CEO, British Science Assocation
10:15 - Understanding your Audiences with Dr Stephen Webster
Dr Stephen Webster, programme director of Imperial College's Science Communication unit, takes delegates through the history of science communication, discussing how the practices of science communication have progressed and thinking about how we understand and engage with our audiences today.
11:15 - Networking Coffee Break
11:45 - Choosing the right medium for your message with Tom Tapper, Ellen Dowel, Dr Claire Asher & Tom Chivers
In this session, delegates will discuss the many methods of science communication with panelists Tom Tapper (Nice and Serious), Ellen Dowell (Imperial College/Einstein's Garden), Dr Claire Asher (UCL), & Tom Chivers (Buzzfeed), who will be sharing their experiences of using innovative media and approaches to reach their audiences.
12:45 - Lunch break
13:45 - Storytelling: Narratives in Science Communication with Mun Keat Looi
Science writer and Mosaic editor Mun Keat Looi discusses the role of storytelling and narratives in engaging audiences, looking at the important role they play across all sectors of science communication.
15:00 - Networking Coffee Break
15:30 - Success? Evaluating your work with Marie Hobson
In our final session, Heritage Lottery Research manager Marie Hobson takes us through the importance of evaluation and monitoring, looking at creative ways for science communicators to assess their progress and improve their work.
16.30 - In Conversation with Helen Czerski
Katherine Mathieson will be joined by physicist, writer and broadcaster Helen Czerski to discuss her science communication journey from research to the TV screen, offering guidance to delegates on how to begin their own.
17.00 - Event close
18:00 onwards - London Sci Comm Social
London Sci-comm social is a monthly-ish gathering of people who work in science communication, outreach or public engagement in London. An excellent opportunity to have a drink and meet a range of interesting science communicators! For more info and to register your interest, visit the London Sci Comm Social facebook page.
Who should attend the event?
We take a really broad view of science communication, to include anyone who creates conversations about science, through any medium, or institution. We include scientists, volunteers, public engagement professionals and professional science communicators, journalists or educators, and this event is suitable for people who fall into any of these categories, or whose work involves talking about science.
The event is intended to give an overview of the sector, so is most suitable for people with less than two/three years of experience in the sector.
What happened to the Science Communication Conference?
The Conference has been a place for science communicators to get together and share learning and ideas since 2002. However, we have found that as the sector has grown and diversified, a single Conference has been unable to meet delegates varied needs and levels of experience. Following a consultation with the science communication community, the BSA has decided to launch a series of smaller, more targeted events, rather than a single Conference. The events are aimed at supporting science communicators at different stages of their careers.
What’s included in the ticket?
Tickets include participation in the workshop, delegate pack which they will complete throughout the day, access to the presentations and delegate lists and tea and coffee throughout the day. There are a number of local sandwich shops and restaurants near the venue or delegates are free to bring their own lunch.
Can I get a refund?
Full refunds are available up to 4 weeks prior to the event, with a 50% refund available up to 1 week prior. No refunds are available with less than one week's notice.