BSA Masterclass – Science Communication Primer

The British Science Association (BSA) is a charity, founded in 1831 and incorporated by Royal Charter. Our vision is of a world where science is at the heart of culture and society. Our mission is to transform the diversity and inclusivity of science; to reach under-served audiences; and increase the number of people who are actively engaged and involved in science. By unlocking the potential of a more diverse group of people, we increase our ability to tackle some of the world’s biggest challenges and shape our future for the better.We organise major initiatives across the UK, including British Science Week; the British Science Festival; regional and local events through our network of Branches; the CREST Awards, and other programmes for young people in schools and colleges. We run specific activities and training for professional science communicators; we undertake research and policy work; and we seek to influence and collaborate with stakeholders including policy makers and opinion formers, leaders from across different sectors of business, industry and public life.

The British Science Association

New to science communication or looking to progress your public engagement skills? 
The Science Communication Primer gives those new to science communication and engagement an overview of this varied sector. It is suitable for researchers, educators, those in the early stages of their sci-comm career, volunteers looking to expand their skills and anyone who is passionate about engaging society with science.
Whether you’re looking to make more impact with your research, have been inspired by British Science Week or frustrated by recent ‘post-truth’ narratives in the media, the Primer has something for you. Interactive workshops will guide delegates through understanding your audience, choosing the right medium for science communication, evaluation and future trends in science engagement. The day will also include a speed-networking session to develop your work with experienced professionals from across science communication.
Throughout the day, delegates will write proposals, evaluation plans, and receive one-on-one feedback on ideas and career development. The training event includes interactive workshops in the following areas:
<UL>
<LI> Understanding your audiences: Why science engagement? – Ivvet Modinou, (<A HREF="https://www.britishscienceassociation.org/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">BSA</A>)</LI>
<LI>Choosing the right medium for your message – Tom Tapper (<A HREF="https://niceandserious.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Nice and Serious</A>), Carol Kenrick (<A HREF="http://www.gillespie.islington.sch.uk/learning/curriculum/lab-13/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Lab 13</A>), Cristiana Vagnoni (BSA) and Kat Arney (<A HREF="https://katarney.wordpress.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Harpist, broadcaster & author</A> )</LI>
<LI>Speed mentoring – A range of industry professionals from museums, universities, learned societies and more</LI>
<LI>Evaluation and impact – speaker TBC</LI>
<LI>Future trends in science communication – Harry Armstrong (<A HREF="http://www.nesta.org.uk/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Nesta</A>)</LI>
</UL>
Any questions? Check our FAQs, or get in touch with us at <A HREF="mailto:bsamasterclass@britishscienceassociation.org" TARGET="_blank" REL="nofollow noopener noreferrer">bsamasterclass@britishscienceassociation.org</A>
 
FAQs
Who should attend the event?
We take a  broad view of science communication, to include anyone who creates conversations about science, through any medium, and any institution. We include scientists, volunteers, public engagement professionals and professional science communicators, journalists or educators, and this event is suitable for people who fall into any of these categories, or whose work involves talking about science.
The event is intended to give an overview of the sector, so is most suitable for people with less than two/three years of experience in the sector. However, anyone is welcome as it also provides a great refresher.
What’s included in the ticket?
The price includes participation in the workshop, delegate pack which they will complete throughout the day, access to the presentations and delegate lists, plus refreshments and lunch.
What's the refund policy?
Full refunds are available up to 4 weeks prior to the event, with a 50% refund available up to 1 week prior. No refunds are available with less than one week's notice.

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BSA Masterclass – Science Communication Primer

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