Build It Right: Websites That Work for You [in-person]

Whether you’re DIY-ing on a tight budget, working with a freelancer, or ready to hire an agency, this session helps you make informed decisions — and avoid costly mistakes.

Topics covered include:

• Choosing the right website platform (Wix, Squarespace, WordPress, Shopify)
• Planning your website’s structure, content and branding
• Creating engaging, conversion-focused pages: Home, About, Services, Blog
• What makes a good homepage, and how to use calls-to-action effectively
• Mobile optimisation, hosting, and speed — the stuff nobody tells you
• Getting started with SEO: keywords, copywriting and Google tools
• Avoiding common pitfalls (and the “your mate built it” trap!)

Participants will take away:

• Website planning workbook
• Homepage and services page checklists
• Branding and content prep guide
• Platform comparison cheat sheet
• SEO starter toolkit (including keyword planning and content ideas)

About Your Host: Lisa Clark

Lisa combines hands-on business experience with a genuine passion for helping others succeed. She’s built, grown, and sold her own SME, so she understands the real challenges business owners face and the opportunities worth chasing.

As a Business Advisor, Lisa has supported hundreds of enterprises across the private, public, and charity sectors, spanning industries from creative startups to established service providers. Her work has also included leading social value delivery for Kier Construction across major contracts, giving her a strong grounding in both purpose and performance.

Lisa’s approach is practical, supportive, and results-focused. Whether you’re refining an idea or ready to scale, she brings clarity, insight, and encouragement to help you move forward with confidence.

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BrisBES is funded by the West of England Combined Authority and Bristol City Council and delivered by YTKO.

The programme will help to boost the local economy and create employment for people in Bristol.

Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

If you require any help accessing our courses, please contact us at westofengland@ytko.com

If you are not already registered for our business support programme - Register with BrisBES today!