Build your 90-day Generative AI plan. A hands-on workshop for business leaders.
This session is delivered by Dr Alan Shaw - Founder of Strategic Planet (a digital transformation agency), Chair of X-PERT Health (a diabetes charity) and an academic at Leeds Beckett University.
Agenda:
Part 1: The Productivity Engine (Hands-On Deep Dive)
Your Task: You'll be given a dense, 5-page market analysis report.
Your AI Tool: Using a leading Large Language Model, you will learn the prompts to instantly:
· Distill it into a 3-bullet-point executive summary.
· Identify the top 3 commercial opportunities and potential risks.
· Draft a concise email to your leadership team outlining the strategic takeaways.
Part 2: The Innovation Accelerator (Hands-On Deep Dive)
Your Task: You'll work on a mock go-to-market plan for a new product.
Your AI Tools: Using both a language and an AI image generator, you will:
· Create a detailed customer persona for your ideal target buyer.
· Generate ten distinct marketing slogans and a social media post.
· Visualise and produce three different creative concepts for a launch advertisement.
Part 3: Your Strategic Roadmap (Action Planning)
Your Task: We will guide you through our "Explore, Pilot, Launch" framework.
Your Output: You will leave with a documented, step-by-step plan for your first 90 days of AI adoption.
