Capturing the Kidult: The Effectiveness Advantage

Engage Kidults - one of the toy industry’s biggest growth drivers - and unlock major incremental growth with mindset-led marketing.

Join Generation Media at “Capturing the Kidult: The Effectiveness Advantage” to explore one of the fastest-growing opportunities in the toy industry.

Kidults now account for one-third of total toy sales, yet for many brands their true incremental potential remains largely untapped.

In this session, we’ll reveal why Kidults deliver unmatched effectiveness when engaged through mindset-driven - not age-driven - strategies. These audiences are fully trackable, measurable, and highly responsive, making them a powerful growth engine for brands ready to evolve their approach.

This is a must-attend session for any company looking to:

• Meaningfully and efficiently engage the Kidult consumer
• Unlock new, incremental revenue streams
• Stay ahead in a rapidly changing toy and entertainment landscape