Capturing the Kidult: The Effectiveness Advantage

Engage Kidults - one of the toy industry’s biggest growth drivers - and unlock major incremental growth with mindset-led marketing.

Join Generation Media at “Capturing the Kidult: The Effectiveness Advantage” to explore one of the fastest-growing opportunities in the toy industry. Kidults now represent a third of total toy sales, yet their full incremental potential remains largely untapped for many. In this session, we’ll demonstrate why this audience offers unparalleled effectiveness - trackable, measurable, and highly responsive when approached with mindset-driven (not age-driven) strategies.

A must-attend event for any company looking to meaningfully and efficiently engage the Kidult consumer, unlock new revenue, and stay ahead in a rapidly evolving market.