Click To Customer : Building A Smarter Marketing Journey

A practical, jargon-free session to help small businesses make their marketing channels work harder, not just for visibility, but for conversion and long-term customer loyalty. We'll focus on how social media, websites, and email marketing can (and should!) work together, and the importance of aligning them to a single goal: turning interest into income.

Key Learning Objectives:

• Understand how each digital marketing channel plays a unique role in your customer journey
• Learn practical ways to increase your conversion rate (from followers to buyers)
• See how post-purchase engagement (emails, content, loyalty) fuels retention and repeat sales
• Identify gaps in your current strategy and leave with clear next steps