Cognitive Interviewing for testing surveys

Emos 2020 UniPi

Presenter: Pamela Campanelli (The Survey Coach)

This webinar is designed to introduce participants to a powerful and efficient method of testing survey questions called cognitive interviewing. Cognitive interviewing itself encompasses a range of methods. The most popular ones include think-alouds, probing, and observation. This webinar gives an overview of what cognitive interviewing is and how it is used. It also covers some important tips on questionnaire design and how to improve your survey questions by using cognitive interview findings.
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Cognitive Interviewing for testing surveys

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