Join the MSA for a landmark event: Communicating the Value of an Architect
It’s time to stop underselling our worth.
In today’s shifting landscape, architects must go beyond good design — we must become clear, confident communicators of the unique value we bring. Clients need more than drawings — they need clarity, leadership, and outcomes.
This event is about owning your role as the trusted advisor, the problem solver, the one who sees the bigger picture and delivers real impact — not just a building.
We’ll explore:
· How to communicate with precision, empathy, and authority
· The art of setting expectations and guiding clients through uncertainty
· Framing your services around the full journey — not just deliverables
· Driving home your value through the lens of trust, outcomes, and transformation
· Earning and defending appropriate fees by showing what’s really at stake
· Using principles from solution selling to align with what clients truly need — even if they don’t yet know it
· Leveraging human behavioural insights and cognitive biases (like loss aversion and anchoring) to position your offer in a way that resonates, lands, and sticks
Architects who take full responsibility for their client’s success are the ones who thrive. This session is your opportunity to sharpen your message, own your impact, and speak with a voice that commands respect — and the right fees.
Don’t miss out on this chance to strengthen your voice and elevate the profession!
Confirmed speakers and collaborators include, Edwina Kimble, Emma Roden, Rob McGinnes, Simpson Haugh Architects, Artform Architects.
Refreshments included within ticket price.
