Competitor Analysis Training
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Competitor Analysis Training

This interactive 90-minute session will share information on the tools, techniques and systems you can use to win more contracts!

By Thornton & Lowe

Date and time

Tuesday, April 30 · 2 - 3:30am PDT

Location

Online

Refund Policy

Contact the organizer to request a refund.

About this event

  • 1 hour 30 minutes

Overview

Looking to improve your tender win rate? Increased competition starting to impact your business? Can’t understand why a certain competitor manages to win so much work? Need a system to better understand your competitors and inform your strategy? Have poor-performing competitors and want to maximise the opportunity it presents you?

By understanding your competition, their performance, contracts, renewal dates, sales structure and route to growth, you can design a strategy to win more!

This interactive 90-minute session will share information on the tools, techniques and systems you can use to win more UK Public Sector contracts.


We will cover:


  • Burning questions?
  • Competitor information: what information do you need and where to get it from
  • Competitor SWOT
  • Buyer and market analysis: common requirements and how you compare?
  • Competitor mapping: who has what, where and when?
  • Bid qualification: Use your increased understanding of the competition to inform your bid no-bid strategy and increase your ROI
  • Ghosting the competition
  • Creating and tailoring your win themes

Tags

Organized by

Thornton & Lowe

As a successful consultancy offering a full range of bid writing services, Thornton & Lowe are ideally placed to offer tailored training courses to clients looking to brush up on their own writing skills.

We host and run 30-35 sessions each year, ranging from introductory sessions to our in-depth 2-day bidding Masterclasses. We also now offer a range of these courses as online sessions for those not able to attend in person. Also new for 2023 is our Advanced Bid Writing Course! We have developed this specifically to enrich the skills of already proficient bid writers looking to brush up and further their writing talents.

In addition to our training, we're offering a range of free webinars on upcoming framework opportunities! Our first is on the 20th of March, featuring G-Cloud 14!