Content & Commerce Milan
Our dinner will offer an opportunity for businesses who really obsess about their brand to come together and talk about this dilemma.
Date and time
Location
Grand Hotel Milano
46 Viale Roma 53042 Chianciano Terme ItalyAbout this event
- 3 hours 30 minutes
The Brand Dinner
In the city that built some of the world’s most iconic brands - we are holding a dinner to explore the relationship between online content and the online transaction.
For many brand owners eCommerce is seen as a potential brand threat - with concerns about price, margin, customer perception and the erosion of their mystique.
At the same time - online offers a whole new series of opportunities for controlled growth, brand reinforcement and a chance for superfans to engage their passion for your brand.
Our dinner will offer an opportunity for businesses who really obsess about their brand to come together and talk about this dilemma, the relationship between the content you create and the online transaction that it generates.
On the night we will debate:
- Measuring the contribution of content to your online commerce business
- Debating the role of brand within the technology platforms you are building
- Analysing the place of the customer in influencing your brand behaviour as customers become ever-closer to you
Agenda:
19:30 Arrival & Welcome Drinks
20:15 Guests Sit
20:20 Welcome Commerce Futures
20:30 Opening Speech Guest Speaker
21:00 Starters Topic One - Discussion at individual tables
21:20 Topic One discussed as a collective
21:40 Mains Topic Two - Discussion at individual tables
22:10 Topic Two discussed as a collective
22:30 Desserts & Networking
23:00 Event Closes
This event is for retail professionals in the following industries:
Retail, Fashion, Cosmetics, Homeware, Automotive
To attend this event, we are looking for:
Chief, VP, Director, Heads of Marketing, Brand, eCommerce, Digital, Technology/IT, Store, Retail, OmniChannel/MultiChannel/Customer, Innovation/Transformation, Operations, UX/CX/UI, Online.
*No agencies or technology venders
* A ticket from eventbrite is not a valid registration. A member of the team will be in contact to confirm your attendance* You can also register via our website
https://www.commerce-futures.com/events/content-commerce-milan-2024
Frequently asked questions
This event is intended for retailers. The team works hard to curate the audience in attendance, this is to ensure that everyone gets value from the evening. To attend this event we are looking for those working in specific Job roles and industries within retail. Please find this information above.
Our events are complimentary. We take great care in how we curate the audience for our events. You must register in advance to attend and we will confirm whether we can offer you a place or not.
Commerce Futures events are exclusive, so places are carefully vetted. Therefore, additional places will be subject to availability. Please ask your colleague to register via the web page, and a member of the team will review their request.
Commerce Futures events participants are free to use the information they receive at our events, but the identities and affiliations of the speakers, and any other participants, are protected. You may share what you learn but not from whom you learnt it.