Content Creation Masterclass

This one-day intensive is designed for business owners who want clarity, confidence, and a content plan that supports their business goals.

Hands-on, practical, no fluff!

Creating content shouldn’t feel overwhelming, confusing, or like a full-time job. This one-day intensive is designed for business owners who want clarity, confidence, and a content plan that actually supports their business goals.

Forget chasing trends or becoming an influencer. In this one-day Masterclass, Lois O’Kane of Define Media Company shows you how to master the content that actually matters. Learn how to build a professional, consistent, and purposeful online presence that works for your business.

What this day is about

• Knowing what content your business actually needs
• Understanding when to invest in professional photo and video (and when not to)
• Learning how to create high-quality content yourself using what you already have
• Building a simple, realistic content strategy you’ll stick to
• Leaving with real assets and a clear plan, not just ideas

This is a practical, hands-on day where you’ll film, plan, and build alongside other business owners.

What You’ll Learn

✔ What content to create and where to use it

Understand which types of content drive trust, authority, and sales, and how to tailor them to platforms like Instagram, TikTok, LinkedIn, and your website.

✔ Pro photo & video: when to invest and what to pay

Learn when professional content is essential, how much you should realistically expect to pay, how to brief photographers and videographers properly, and how to maximise the value of a shoot.

✔ How to create your own content (properly)

Get hands-on with filming and creating content using your phone. We’ll cover lighting, framing, audio, simple filming formats, and how to make DIY content look professional.

✔ Build a content strategy that fits your business

Create a clear, sustainable content plan based on your goals, capacity, and audience. No over posting. No burnout. Just consistency that works.

✔ UGC, testimonials & social proof

Learn how to collect and use customer content and testimonials to build trust and credibility without always being on camera yourself.

✔ Workflow, distribution & scaling

Set up a simple content workflow, understand what to outsource (and when), and learn how to measure what’s actually working.

What You’ll Leave With

• A clear understanding of what content your business needs
• Confidence creating content yourself
• A 30–60 day content plan
• Photos and videos created during the day
• A practical workflow you can repeat
• Clarity on where to invest your time and money.

No prior experience needed. Just bring your phone and your business brain.

Please Note – We are limited to 15 attendees for this event due to the one on one nature, early booking is advised to avoid disappointment.