Content Strategy for Professional Services Firms That Want to Stand Out

Move beyond the same old “trusted adviser” talk and craft content people actually care about.

Most professional service firms sound the same.

Trusted. Client-focused. Results-driven.

And because of that, clients stop listening.

This live session explores how to build a content strategy for professional services that actually stands out. You’ll learn how to uncover the stories inside your firm, express expertise in a way people care about, and create content that feels human without losing credibility.

This isn’t a passive session!

One firm will take the Hot Seat, where we’ll break down a real piece of content live and rebuild it for impact. Then, in the Rewrite Challenge, you’ll be invited to transform a familiar, generic line into something that sounds distinctly you.

It’s a practical, story-led working session for professional service firms who want to stand out for the right reasons - and stop sounding like everyone else.