Our series of workshops aimed at SMEs returns for another year; providing business owners, directors managers & entrepreneurs with solutions to the problems they're most likely to face. This year we once again team up with international management & sales consultancy Kennedy Ross, and are joined by Preston based marketers Invoke Media.

This Session...

Understanding the needs, wants and behaviours of your target audience is at the very core of a successful marketing strategy. All too often we see marketing campaigns fail because they don't truly understand the people that matter and ultimately make the decision of whether to use their product or service....their customers.

This FREE interactive workshop in conjunction with Invoke Media, will teach you the methodology they've used time and time again to profile target audiences, and win new clients for themselves & their clients.

Expect an enjoyable, informative and energetic workshop that will give you the tools and skills you need to go back to your business and create killer marketing campaigns.

What You Will Learn...

• How to identify the needs, wants, challenges and objections of your target audience

• Where to find and reach out to your prospective customers

• The language and messaging to use to engage and convert them

What Will It Help You With?

• Creating marketing plans, campaigns and strategies

• Finding new customers

• Writing website, email or advert copy

• Selling to customers on the phone or in person

• Understanding where to spend your money and concentrate your efforts

Who Is It For?

• Directors & Owners of SMEs looking to better understand their marketing efforts

• Marketing executives or managers within SMEs wanting to boost their marketing effectiveness

Where applicable we are actively encouraging directors/managers/owners to attend with the person responsible for the marketing of their business so that they can fully understand and support their team.

Format Of The Event:

Part 1: Teaching the principles of customer profiling and the tools we use

Part 2: An interactive team task to consolidate learning; profiling the target audience of a real world service

Part 3: Business networking and refreshments

An Extra Incentive...

Those who physically attend the event will receive:

• Free resources, tools & worksheets you can use to market your business

• The opportunity to have customer profiles created for your company by professional marketers free of charge

• Notes, slides and recordings from the event

Important Information:

• The event will start at exactly 18.00 and finish at approximately 20.00

• There is free on-site parking

• You will be met by one of the Cotton Court reception team upon arrival and directed to the workshop

• Refreshments will be provided

• Audio and video will be recorded at this event for distribution amongst attendees. By attending you provide consent for us to use and distribute this audio/video for reference and future marketing campaigns

• Whilst this event is interactive, you will not be asked commecially sensitive information relating to your business or customers, and the profiling team task will use a real life business that has provided consent