Cracking the code: Demystifying data linkage for public audiences

Data linkage plays a vital role in helping researchers and organisations answer important questions across health, social care, education and other sectors. But how can we explain these processes in ways that are meaningful and accessible for public audiences?

In this webinar, we'll explore the human side of data linkage and consider how effective communication can build understanding and trust. Through practical examples and shared experiences, speakers will discuss how to:

• Explain data linkage in clear, accessible language
• Create opportunities for meaningful dialogue with public audiences
• Address questions and concerns about privacy, security and public benefit

Rather than viewing data linkage as purely a technical process, this session will focus on the importance of two-way communication and trustworthy behaviour when engaging public audiences.

This session is part of our 2026 PEDRI webinar series: Navigating good practice in public engagement in data research and statistics, exploring how you can use the PEDRI Good Practice Standards for public engagement in data research and statistics.

Speakers

Sophie Gawryla, UK Data Service (Chair)

Giulia Mantovani, NHS England Data Linkage Hub

Dr Hannah Dickson, King's College London

About the Public Engagement in Data Research Initiative (PEDRI)

PEDRI unites different UK organisations working with data and statistics to improve how we all work with the public. We know success is built on good practice, which is why we co-created the Good Practice Standards for public involvement and engagement in data research. Our webinars and resources help you to apply these Standards in your own work.