Let’s be honest—most email marketing newsletters are forgettable. But yours doesn’t have to be.
Join us for a high-impact Zoom Dive with Alex Fearon, founder of Maybe Later, as we unpack what it really takes to craft a newsletter that not only gets opened—but actually drives action.
This isn’t about email templates or tired tips. It’s about rethinking your email strategy from the ground up. Alex will explain how to anchor your newsletter in your customer journey, use segmentation to boost ROI, and write emails that feel like a conversation—not a sales ploy.
Whether you’re a seasoned sender or still staring at a blank Mailchimp draft, this session will give you the clarity and confidence to make your emails work harder (and smarter).
Expect to hear:
- Why newsletters still matter—and how to make yours stand out.
- Why your need to map your customer journey first – then incorporate it into your email strategy.
- What makes a newsletter engaging, readable, and mobile-friendly.
- The metrics that actually matter today (hint: it’s not open rates).
- How to use segmentation and surveys to personalise your content.
- Quick wins you can test in your next send.
Who this Zoom Dive is for:
Creative entrepreneurs, freelancers, and founders who want to build deeper, more meaningful relationships with their audience via email—and stay front of mind.
About Alexandra Fearon
Alexandra Fearon is the founder of Maybe Later, a customer journey and marketing consultancy for purpose-driven businesses. She helps teams untangle messy marketing, map clearer customer journeys, and turn strategy into something they actually use—not just talk about. Her work is all about making marketing feel more human and more effective, so you can shorten your sales cycles and grow your revenue.
About Zoom Dives
Zoom Dives are live conversations between creative business experts and Creative Entrepreneurs. They tackle the topics that matter most to creatives building bold, sustainable businesses.
About Creative Entrepreneurs
Creative Entrepreneurs is a first-of-its-kind online community connecting and empowering creatives to grow successful businesses.
This event will be recorded, and the audio file will be published in our Journal.
