Creating and sustaining effective content

Welcome to the Business & IP Centre (BIPC) Sussex Eventbrite

BIPC Sussex

Engaging and effective content is  one of the most powerful marketing tools for your business, so are you doing it right?

This session is aimed at business owners or their marketing assistants who want to increase the online visibility of their business through content creation. You will already have a website and at least one social media channel in operation for your company. <ul><li>Do you often run out of things to blog or tweet about?</li><li>Not sure what type of content you should be creating?</li><li>Want to improve your website copy?</li><li>Not sure how producing good content can help your business? </li></ul>In this session, <a href="https://www.linkedin.com/in/rachaeldines/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Rachael Dines</a>, founder of <a href="https://www.shakeitupcreative.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Shake It Up Creative</a> will show you why it&#x27;s important to create engaging content for your business and how to effectively communicate that content on your website and across social platforms. We&#x27;ll also look at content creation and writing tips, useful resources and tools to help make the task a little easier.What will I get out of it?During this session, we&#x27;ll talk to you about how producing great content can help you market your business and gain more customers. Then if you bring some paper, we&#x27;ll work together so that you go away with:<ul><li>A framework for creating relevant content</li><li>The beginnings of a content plan to help keep you organised and strategic</li><li>Great ideas for content items and formats, staying consistent and on brand</li><li>The know-how to re-purpose content effectively</li></ul>About RachaelRachael has over 20 years marketing experience covering both in-house and agency-side roles across the three core business segments. She is skilled in digital and traditional marketing, PR, copywriting and search engine optimisation, often speaking at events and holding advisory roles on various funded and regional support programmes. She has also been the recipient of a UKTI Marketing Scholarship which took her to Chicago to study B2B Marketing. Rachael has previously featured on BBC Radio Sussex and the LBC Radio Clive Bull Business Show. This webinar will be held on Zoom. Once you&#x27;ve registered, you will receive the joining instructions the day before the event.Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.FAQsWhat is your refund policy?The majority of our events are free, but places are limited and events are usually oversubscribed. Please make sure you cancel your place, if you are unable to attend.Can I attend if I&#x27;m not a member of the library?Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend <a href="https://brighton-hove.spydus.co.uk/cgi-bin/spydus.exe/MSGTRN/WPAC/JOIN" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">joining the library</a> as it&#x27;s free and will make accessing our databases, books and publications much easier. How can I find out about any news &amp; upcoming events?So glad you asked - <a href="https://mailchi.mp/dada427b4620/bipcbtnhove" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">we have a newsletter</a>! You can also follow us on <a href="https://twitter.com/BIPCBtnHove" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Twitter</a>, <a href="https://www.linkedin.com/company/business-ip-centre-brighton-hove/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">LinkedIn </a>and <a href="https://www.instagram.com/bipcsussex" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Instagram </a>for the latest goings-on. Increase your chances of business successThe <a href="https://new.brighton-hove.gov.uk/libraries-leisure-and-arts/libraries/help-start-protect-and-grow-business" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Business &amp; IP Centre Sussex</a> supports people to start, protect and grow their businesses. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops and events.We are here to support anyone in Sussex with a business idea or SME - whether in East Sussex, West Sussex or Brighton &amp; Hove. Not your region? Find your local BIPC here to find out how they can help you: <a href="https://www.bl.uk/business-and-ip-centre/national-network" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.bl.uk/business-and-ip-centre/national-network</a>

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Creating and sustaining effective content

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