Creating Content that Engages

The Chester Bluecoat Charity is delighted to offer its first content marketing workshop

For a charity, keeping your different audiences engaged to ensure that they support you and help you raise valuable funds can seem like an uphill struggle.

This practical workshop will provide you with lots of easy to apply tips to help make you more effective with your time but still help you produce relevant and engaging content.

It will include

• Why a content plan will save you time
• Creating content that matters
• The less is more approach to content
• Winner winner, chicken dinner - repurposing content.

About Claire Grundy

With over 20 years of marketing experience, Claire now specialises in working with charities - one of the sectors she’s most passionate about. She understands first-hand the unique challenges charities face when it comes to marketing: limited budgets, stretched resources, and the constant need to build awareness, drive engagement, and inspire donations.

Claire’s career has always focused on one core principle: truly understanding the audience—who they are, where they are, and how to connect with them in meaningful ways.

She brings a wealth of insight from working across a range of industries, and today, she splits her time between her role as Charity Development Officer at The Chester Bluecoat Charity and running her own marketing consultancy, CGC Marketing.

Claire’s practical, people-focused approach is all about helping charities cut through the noise and make a bigger impact—without needing a big budget.

About The Chester Bluecoat Charity

The community is at the heart of everything we do and we are committed to making a lasting difference in the lives of those who need it most.

Whether it’s funding initiatives that combat food poverty, helping those in recovery from addiction or, providing safe homes for vulnerable adults, our mission is to bring hope and positive change to those amongst us who need it most.

We are delighted to be able to offer the first of many events to support those who work in the not-for-profit sector in our community.