Creating Your Own Videos Simply and Effectively November 2020
Event Information
Event description
Learn how to identify your objectives, audience and key message, plan your content, set up your camera and use light sources effectively.
About this Event
Why attend this course?
According to Erik Qualman, guru of digital marketing, by the end of 2020 80% usage of mobile devices will be viewing video. It can be costly to have someone come in to professionally make videos for your clinic but also damaging if you publish videos which are sub-standard.
What the course covers:
- Avoid the three deadly sins of video
- Identify your objectives, audience and key message
- How to demonstrate quality of service through video
- Plan your content
- Set up your camera
- Use light sources effectively
- Shoot videos in different ways
- Edit and publish your videos
- Measure success
You’ll leave the workshop with:
- A clearly defined plan of how you’ll use video as part of your marketing
- An action plan to get going / keep going with production
- Top tips for using existing equipment and a recommended shopping list
- Access to continued support from David to guide you through your first videos
You’ll leave the workshop feeling confident about creating and sharing your video content to attract more patients to your practice, enhance the patient journey and keep your team engaged.
Previous course attendees have this to say:
“Content was perfect”
“Course was great – really useful, relevant and helpful”
“Well presented. Clearly you understand practitioners”
“Made it easy enough for me to have the confidence to try it”
“Very informative and enjoyable day”
