Creative Enterprise Accelerator Programme

SBS Creative Enterprise Accelerator – Course Overview

The Creative Enterprise Accelerator is a five day intensive programme run by Shoreditch Business School at New City College Hackney. It is designed for creators, freelancers, founders, content creators and aspiring entrepreneurs who want to turn ideas into a business and generate income from their creativity.

What You'll Learn

By the end of the programme, learners will:

• Develop a clear brand and positioning strategy
• Identify and understand their target audience
• Create engaging content that reflects their brand personality
• Learn how social media platforms reward content
• Build an audience and increase visibility
• Understand multiple revenue streams and creator monetisation
• Learn how to attract investors and commercial partners
• Create a scalable business model from their idea

Day by Day Breakdown

Day 1: Idea, Brand and Positioning

• Define your business idea
• Identify your ideal customer
• Understand what makes your offer unique
• Develop your brand concept and messaging

Day 2: Content Creation and Brand Personality

• Learn storytelling techniques
• Develop your brand voice
• Explore creative technologies and content formats
• Create repeatable content systems

Day 3: Viral Growth Using Media and Animated Content

• Understand platform algorithms
• Build an audience growth strategy
• Learn how to generate views and engagement
• Develop a content plan for your chosen platforms

Day 4: Monetisation and Scalability

• Turn attention into revenue
• Explore creator business models
• Pricing and go-to-market strategies
• Building multiple income streams

Day 5: Pitching and Enterprise Development

• Refine your business proposition
• Build investor appeal
• Present your concept
• Create an action plan for growth and implementation

Who Is It For?

This course is ideal for:

• Content creators
• Freelancers
• Influencers
• Creative entrepreneurs
• Artists and designers
• Media and TV professionals
• People with a business idea who don't know how to commercialise it
• Anyone wanting to build a personal brand or IP-led business

Outcomes

Participants leave with:

• A defined brand
• A content strategy
• A monetisation plan
• A clearer route to market
• A roadmap for turning their creative idea into a sustainable business