A successful e-commerce website satisfies the user’s curiosity, instills confidence and makes it easy to buy. Many websites are neglected, meaning that millions of pounds worth of sales are left off the table.

Our CRO For E-commerce workshop explores UX testing and Conversion Rate Optimisation (CRO) - especially how these methods help you improve customer experience to:

• Increase e-commerce sales and grow profits
• Improve engagement rates
• Boost sign-ups and registrations

During this session, we’ll show (using real case studies) how this approach allows you to:

• Stop wasting money on subjective design discussions
• Stop relying on gut feelings and opinions
• Prioritise projects to target areas of growth
• Use data to inform design decisions

This session is best suited to managers and owners of e-commerce businesses who want to achieve faster business growth. A general understanding of digital marketing and e-commerce technology is important. The format is informal, interactive and we encourage attendees to participate by sharing their own challenges. The session is hosted by two of our senior team and we usually have 8-15 delegates.

Booking your free place

The workshop venue is the historic Burnley Wharf, close to both Manchester Road and Barracks train stations, and just up the road from the bus station. Free parking is available on site.

This event is free to professionals - please use your company email address to register.

Refreshments will be served from 9:00am for a 9:15am start on Thursday 13 February. The interactive module concludes at 11:00am, with a Q&A afterwards.

About your hosts

This Decoding Digital workshop is devised and presented by Leon Calverley (Door4’s Director) and Kevin Robinson (Audience Performance Manager), both of whom are steeped in UX and analytics experience.

What do others say about Decoding Digital?

“Well presented and informative. Used examples from work carried out by Door4 and others well to demonstrate points”

“Plenty of time to ask questions… ran at a nice pace that was lively but not rushed. Kevin obviously knows his stuff”

“Brilliant information delivered in an understandable way. The examples really made me think about my own website and how I can apply the knowledge you shared”

“Friendly, open and welcoming staff. Some great examples used in the presentation”

“Simple and easy to understand the concepts and purpose. Ideal length.”

“Liked the real-life examples from different industries and tools that can be used”