With the increasing shift within the recruitment space from job alerts to more tailored candidate content, leading Talent Acquisition teams are using their content to communicate their employer brands to candidates, not just market open jobs. Now more than ever the ability for recruitment professionals to drive strong marketing adoption correlates directly to positive candidate and brand experiences.

Our guest speaker Payal Raina, Global Head of Marketing at Torstone Technology, has a long history of implementing successful marketing strategies at Microsoft, General Electric and Barclays. Join us as Payal discusses how she uses measurement and data to inform her marketing strategy, how its helped her with challenges and what it means for recruiters to follow a similar path. This will all be framed in the context of the Talent Acquisition sector to help your 2020 marketing strategy.

WHAT WILL BE COVERED:

- The importance of data driven decision making when it comes to planning your marketing strategy

- How Talent acquisition marketers can apply the techniques in their strategy to help them communicate their employer brand more effectively

SPEAKERS:

Payal Raina - Global Head of Marketing, Torstone Technology

John Gray - Content Consultant, Turtl

Complimentary Food and Drinks