Data, Privacy, Loyalty and the Physical Shopper Journey
Looking at issues around data and deployment to interrogate what retailers are doing right and where they could go drastically wrong.
How personal should retail media be in order to be relevant to shoppers? What are the issues that retailers and brands should have in mind when using insights gained from loyalty programs and other data touchpoints when executing marketing campaigns?
Looking at issues around fostering loyalty, data gathering, deployment and storage this panel will interrogate what retailers are doing right and where they could go drastically wrong.
Check out the latest agenda & speakers here
Looking at issues around data and deployment to interrogate what retailers are doing right and where they could go drastically wrong.
How personal should retail media be in order to be relevant to shoppers? What are the issues that retailers and brands should have in mind when using insights gained from loyalty programs and other data touchpoints when executing marketing campaigns?
Looking at issues around fostering loyalty, data gathering, deployment and storage this panel will interrogate what retailers are doing right and where they could go drastically wrong.
Check out the latest agenda & speakers here
Good to know
Highlights
- 45 minutes
- In person
- Doors at 3:50 PM
Refund Policy
Location
CCD Congress Center Düsseldorf - Düsseldorf Congress
Stockumer Kirchstraße 61
40474 Düsseldorf
How do you want to get there?
Agenda
-
Chris Riegel Opening Keynote
-
What is Powering In-Store Retail Media?
-