10.00 The sustainable fashion paradigm and digitalization as a possibility

How can consumer behaviour and business models be altered to meet future needs of circularity and sustainability? How can tech be a driving force in this adaption?

Speakers:

Adrian Zethreaus, Re:textile/Smart Textiles

Adrian is the project leader of Smart Textiles project RE:textile. He will talk on future business models of circularity and sustainability and how digitalization is a key element

Fredrik Timour, Swedish Fashion Council & Marie Widén, Wearable Electronics/Smart Textiles

How to support fashion brands in developing their business models and products through possibilities with digitalization and fashion technology?

12.00 LUNCH

Combine your lunch with a guided tour of the Smart Textiles Showroom and Do-tank Center. Take the opportunity to see the latest techniques and progresses within smart textiles and fashion tech live.

13.00 Call for projects/DeFINE Info

Info about the DeFINE Project and how to apply.

13.30 The fashion-tech market

What is the trend and tendencies in the crossroads of fashion, retail and technology? How can companies develop and successfully make use of innovative ideas? Get unique insight in the development of the Fashion tech market.

Speakers:

Mathew Drinkwater, London College of Fashion

As Head of Fashion Innovation Agency, Mathew will be speaking on immersive technologies in fashion and retail.

Paola Gelato, Studio Legale Jacobacci & Associati

Monetary value lives in your brand. Be sure to safeguard it as an asset of key importance.

15.00 FIKA

15.20 Tech in fashion marketing

We talk about what needs to be considered when applying tech to your marketing and customer relationship management in order to convert sales in higher numbers. What needs to be changed today in order to be ready for tomorrow when the native is digital?

15.40 Tech in production and sales

How can we implement tech in design, sales and production to improve business and what does it means for profitability? How can we master the inevitable returns from customers and perhaps even make it a driver in sales? We discuss what will be demanded of manufacturers and retailers to keep up with consumers when power has shifted from seller to buyer.

Speakers:

Rickard Lindqvist, Atacac

How can we use modern tecnhiques and work with visualization, new design methods and different pricing models in order to change the fashion industry?

Hrishikesh Rajan, Trusttrace

How to apply blockchain as a valuable asset in your value chain - all the way from producer to consumer.

Markus Nordlund, Easycom

How can we use the right algorithms and machine learning to master the inevitable returns from customers making it a driver in sales?

17.00 THE END

DeFINE Info Day Borås

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