Join us for an interactive online workshop to delve into the challenges of defining your brand, featuring insights from seasoned music tech founders on their approaches over the years.

Workshop Details:

Host: Simon Scott, Founder & CXO of Push Entertainment

Panelists:

Rachel Lyske, CEO, DAACI
Rob Ryan, Co-Founder, Design and Experience, Diverge
Emilie Birks, VP of Marketing, Beatport

This workshop is ideal for startup founders, marketing professionals, and anyone in the music tech industry looking to sharpen their branding and communication tactics.

Key Discussion points:

Business Identity: How understanding how your business is perceived in the market is important to consider when building your brand
Core Audience: Identify your core audience to understand the value you bring to them
Messaging: Develop messaging that effectively speaks to your audience
Brand Image: Learn the importance of crafting a clear brand image that resonates with your target audience, including visual identity and brand positioning
Tone Consistency: Recognise the importance of maintaining a consistent tone across all communication channels

Participants will have the opportunity to engage directly with the speakers during a live Q&A session.

Defining Your Brand: Explaining What You Do