Democratizing online controlled experiments at Booking.com

BookingGo are 1800 people headquartered in Manchester with offices in London and Barcelona

BookingGo

In 2018, Rentalcars became BookingGo, the ground transportation division of <A HREF="http://Booking.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Booking.com</A>. We’re the place where travel and transport come together, with a shared mission: empowering people to experience the world. 
We’re creating a ground transport experience that’s as frictionless as it is comprehensive. No hidden costs. No surprises. Nothing short of the ideal solution for each and every customer, wherever their journey takes them.
On the 26th of February we will be joined by our colleague from <A HREF="http://Booking.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Booking.com</A> in Amsterdam, Lukas Vermeer as he talks about ‘Democratizing online controlled experiments at <A HREF="http://Booking.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Booking.com</A>’. 
Throughout <A HREF="http://Booking.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Booking.com</A> we have a strong focus on CRO and A/B testing.
'At <A HREF="http://Booking.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Booking.com</A> we have been conducting evidenced based product development using online experiments for more than ten years. Our methods and infrastructure were designed from their inception to reflect <A HREF="http://Booking.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Booking.com</A> culture, that is, with democratization and decentralization of experimentation and decision making in mind.​ ​In this ​talk we explain how our approach has allowed such a large organization as <A HREF="http://Booking.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Booking.com</A> to truly and successfully democratize experimentation.’
Lukas combines industry experience in online experimentation and Data Science with an academic background in computing science and machine learning.
Lukas works as a Senior Product Owner for <A HREF="http://Booking.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Booking.com</A> and is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments.
<A HREF="https://protect-eu.mimecast.com/s/Qe6kCp8DwTrv17F7wpob?domain=lukasvermeer.nl" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">http://lukasvermeer.nl/</A>.
 Agenda:
Join us from 6.30-7 for pizza and drinks
Introduction from Sarvesh Govindappa, BookingGo’s Global Head of Product
7.00-8.30 – Talk and Q&A with Lukas
Followed by more drinks and networking

35 Fountain St

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Democratizing online controlled experiments at Booking.com

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