WORKSHOP OVERVIEW

This two-day workshop introduces participants to the discipline of Design Thinking, a Human-Centered Design (HCD) approach to innovation. Participants will learn how Design Thinking can be used to:

• Understand the needs of different stakeholders.
• Encourage frequent prototyping and sense-checking of ideas.
• Promote effective interdisciplinary collaboration.
• Provide teams with a repeatable way to innovate.

WHO SHOULD ATTEND?
Those who wish to accelerate innovation within their organisation, are interested in Design Thinking or want to improve their skills in these areas, including:
• Product managers, designers, researchers, user experience professionals, marketers, consultants, engineers, and learning professionals interested in Design Thinking.
• Business, non-profit, government, and academic leaders involved in embedding innovation into their organisations.

HOW IS THIS COURSE DIFFERENT?

• Practical and hands-on with a focus on learning-by-doing, using several different practice exercises that combine individual work with small group collaboration.
• Taught by experienced practitioners working in product, service and experience design.
• Flexible framework and methods relevant to different industries and design challenges, including digital products, physical products, services, processes and policies, and applicable across the entire product/service development lifestyle (front end and back end).
• Small class size (max of 12) for more individual attention.

WHERE IS IT, WHEN DOES IT START?
• Workshops run from 8:30 AM to 5:15 PM over two days.
• Workshops are available in London, Shanghai and Singapore.
• Breakfast and lunch are included.
• After you register, we will provide information on hotels and transportation, reserve a parking space and ensure
that we are aware of any dietary restrictions or other special needs.

FOR MORE INFORMATION
w. pddinnovation.com/innovation-training
e. contact@pddinnovation.com
t. +44 20 8735 1111