DESIGNING THE FUTURE OF MOBILITY:

How design can help improve customer experiences and city system integration of new mobility services

New emerging mobility solutions are becoming increasingly popular in cities around the world. New types of personal vehicles, new services, and new business models are starting to reshape the way people move
around the city. This could be an exciting transition to cities that are cleaner, easier to navigate and more flexible for everyone within them. However, as new paradigms like these start to take hold, they also begin to highlight the many challenges – and opportunities – that we still need to address.

Zinc is partnering with Scoot to bring together key players from the urban mobility sector in Barcelona to explore through a panel discussion and workshop how we can keep improving urban mobility for the future.

The session will be divided in 2 parts. The first part will be a panel discussion with a range of experts about the different challenges we need to solve, and the second part will be a workshop involving co-creation sessions addressing some specific relevant topics (see below). Anyone can register for either or both sessions but the workshop participants will be selected based on further information we request. (We may be in touch by email after registration).

AGENDA:

9.00 - 9.30 - Registration & breakfast

• 9.30 - 9.45 - Introduction and welcome from Zinc and Scoot
• 9.45 - 10.30 - Panel: Miquel Roca (RACC), Rossend Bosch (AMB), Emilia Romero (Applus+ IDIADA), Ester Boada (Bike Tours)
• 10.30 - 10.45 Q&A Session

10.45 - 11.00 - Break and networking

• 11.00 - 12.30 - Workshop (limited places - signup required)
• 12.30 - 12.45 - Share back of workshop solutions
• 12.45 - 13.00h - Conclusions

Workshop Topics:

1. Defining the App 2.0 for smart mobility services. Using design methodology, come up with a high-level plan of what the next versions of Apps will include in terms of features & functionalities.
2. Making travel seamless. What are the pain points in the city when using multiple forms of travel, and how can we solve for them?
3. Mobility 10 years from now. Looking at trends, user behaviours, and changing city landscapes, identify the main personas that will use new mobility solutions in the future, and what services do we need to provide each of them specifically?

ABOUT THE ORGANIZERS:

Zinc is a strategic design & innovation consultancy that partners with businesses to help conceive, design and build products, services and customer experiences. Zinc is at the forefront of technological change, helping businesses to leverage different technologies across hardware and software to design more compelling experiences for their customers.

Scoot Networks is mobility for the city: Shared, smartphone-enabled, electric, Vespa-style scooters. Starting in San Francisco and now in Barcelona, they are available on-demand throughout the city, priced competitively with driving, taxis, and public transit. Scoots are the perfect combination of speed, affordability, convenience, safety, and sustainability for the billions of trips that take place everyday in cities around the world.