Developing a Clear Sales Message: What are you selling? Who are you selling it to? ..and why should they care?

This is an interactive workshop from James Newell, an experienced sales professional and sales messaging expert. With 12 years in corporate sales and having helped countless businesses to develop their messaging, he shares simple actionable ways to communicate your offering and maximise your chance of making the sale.

The session is designed to help any person in any industry with any type of offering to communicate more clearly. Whether you are an experienced sales professional or an "I'm not a sales person" person, there is something for everyone.

The session will cover:

Why your sales message is so crucial
Sales messaging vs branding
How to better explain what you do
How to engage clients
How to differentiate from the competition
How to be memorable
What it means to be C.L.E.A.R
Sell the destination, not the journey
Confidence, Certainty & Expertise
Why you dislike selling
The 7 questions
The 3 principles
Trigger points
Understanding buyer behaviour and how buyers are influenced:

The False Consensus Effect
The Burden of Proof
WYSIWYG
The Feynman Technique
Zero risk Bias
Acrostics
Information gaps
FOMO
You will leave the session with a much clearer understanding of how to communicate the value of your offering and some actionable takeaways you can implement straight away at no cost.

James' mantra is simple - "If they don't understand it. They can't buy it."

The largest hurdles businesses face when selling come down to communicating their offering in an effective way. Once you clarify your communication, you increase your confidence and conversions without changing anything else.

This session is aimed at: Founder, C-Suite, Business Development or Sales Leads

We will be taking photographs at the event for social media and promotional purposes. Please let us know if you do not want to be included.

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