Understanding the facets of what makes a compelling proposal for an investor or a customer will help you to better present the value of your offering in a comprehensive and succinct manner. The strawman process will also help you to develop a deliverable project that builds trust with partners inside and outside the institution.

Presenter: Since 2004 Andrew Corcoran has worked with academic staff at over 80 universities to develop their commercial and external engagement activities. He is Assistant Professor in Marketing at University of Nottingham and Visiting Teaching Fellow at University of Warwick. Andrew is author of Academic Enterprise: A Field Guide and the forthcoming book Digital Marketing: An Integrated and Practical Approach to be published by Oxford University Press in 2020.

Refreshments: Tea/Coffee will be provided.

The following elements of the Making an Impact 2019 Framework are relevant to this session:

Impact Clusters: Making an Impact on Society; Making an Impact on the Environment or Quality of Life; Making an Impact on Culture; Making an Impact in Health; Making an Impact on Public Policy or Services; Making an Impact on the Economy; Making an Impact beyond Academia - This is a broad-based introductory communication workshop which has applications in whatever fields that the delegates operate within.

Knowledge and Skills Axis: Research partnerships; Working with business; Working with the public and third sector; Skills, enterprise and entrepreneurship; Local growth and regeneration; IP and commercialisation; Public and community engagement - This is a broad-based introductory communication workshop which has applications in whatever fields that the delegates operate within.

The Researcher Development Framework (RDF) attributes developed during this session are relevant to the following sub-domains: Knowledge and Intellectual Abilities: A1; Personal Effectiveness: B2; Research Governance and Organisation: C1, C3; Engagement, Influence and Impact: D1, D3

Stay in Touch: For the latest news and information about Making an Impact 2019, resources & research staff development opportunities, follow @LivResearcher & @LivUniAcademy on Twitter and the hashtag #unilivimpact19. Further details about other sessions during Making an Impact 2019 can be found at: https://www.liverpool.ac.uk/researcher/making-impact/

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Developing a Commercial Proposal