Developing a Commercial Proposal

The Academy promotes and enables organisational excellence through the strategic development of the University’s people and practices. We support the development of high performance in leadership and management, research, education and professional practice, working with partners across the institution and beyond to achieve the highest standards of excellence. We foster collaboration, innovation and enhancement; providing opportunities for continuous improvement at individual, team and organisational levels in pursuit of Liverpool’s strategic objectives.

The Academy

Understand what makes a compelling proposal for an investor or a customer.

<aside>This session is only available to University of Liverpool staff. When registering for this event please ensure you use your University of Liverpool email address, thank you.</aside>

Understanding the facets of what makes a compelling proposal for an investor or a customer will help you to better present the value of your offering in a comprehensive and succinct manner. The strawman process will also help you to develop a deliverable project that builds trust with partners inside and outside the institution.

Session outcomes for participants:By the end of this session, participants will be able to: •	Plan to meet the needs of partners•	Consider a pro-active approach to undiscovered funding opportunities•	Draft a ‘strawman’ project proposal•	Assess and plan to manage project risk

Presenter:Since 2004 Andrew Corcoran has worked with academic staff at over 90 universities to develop their commercial and external engagement activities. He is Assistant Professor in Marketing at University of Nottingham and Teaching Associate at University of Warwick. Andrew is author of Academic Enterprise: A Field Guide and the forthcoming book Digital Marketing: An Integrated and Practical Approach to be published by Oxford University Press in 2021.

The following elements of the <a href="https://www.liverpool.ac.uk/media/livacuk/researcher/documents/Making,an,Impact,2020,FINAL,framework.pdf" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Making an Impact 2020 Framework</a> are relevant to this session:Impact clusters: Making an Impact on the Environment; Making an Impact on Culture; Making an Impact on Society or Quality of Life; Making an Impact on Public Policy or Services; Making an Impact on the Economy; Making an Impact Beyond Academia; Making an Impact on the Digital Agenda. Knowledge and Skills Axis: Research Partnerships; Working with Business; Working with the Public and Third Sector; Skills, Enterprise and Entrepreneurship; Local Growth and Regeneration; IP and Commercialisation; Public and Community Engagement.The <a href="https://www.vitae.ac.uk/researchers-professional-development/about-the-vitae-researcher-development-framework/developing-the-vitae-researcher-development-framework" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Researcher Development Framework (RDF) </a>attributes developed during this session are relevant to the following sub-domains: Knowledge and Intellectual Abilities: A1;Personal Effectiveness: B2, B3; Research Governance and Organisation: C1, C3; Engagement, Influence and Impact: D1, D3

Accessibility Adjustments and Alternative Format requestsIf you require any accessibility reasonable adjustments or have any questions about this session, please contact The Academy at theacademy@liverpool.ac.uk at least 7 days before the session date so that your requirements can be referred to the facilitator(s) who will make every effort to address them where possible.

Stay in Touch: For the latest news and information about Making an Impact 2020, resources &amp; research staff development opportunities, follow <a href="https://twitter.com/livresearcher?lang=en" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">@LivResearcher</a> &amp; <a href="https://twitter.com/LivUniAcademy" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">@LivUniAcademy</a> on Twitter. Further details about other sessions during Making an Impact 2020 can be found at:<a href="https://www.liverpool.ac.uk/researcher/making-impact/impact-2020/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> https://www.liverpool.ac.uk/researcher/making-impact/impact-2020/</a>

Important: We take your privacy very seriously and will only use your email address to send you information about this session, and evaluating Making an Impact Weeks (unless you opt out during registration). After that, you can opt-out at any time of receiving our communication by simply sending an email to<a href="http://Saneeya.Qureshi@liverpool.ac.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> Saneeya.Qureshi@liverpool.ac.uk</a> or <a href="http://Angela.Midgley@liverpool.ac.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Angela.Midgley@liverpool.ac.uk</a>

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Developing a Commercial Proposal

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