Developing Website Content

Launchpad Barnsley

Digital Media Centre

Creating website optimised content is an important task to get right. It not only helps you get found on search engines, but it provides your website visitors with digestible yet purposeful information that captivates their interest with your business and helps lead to sales and lead generation.

In this workshop, we will be working with you across a range of website content types including copywriting, imagery and video and the basics of SEO (search engine optimisation). We will look at different website types and the suitable content needs, to help you identify what your business may need, and the steps you can take to start creating purposeful, optimised content from the get go.

This session will cover

- Understanding what content your website may require
- How to plan the content you need: including sitemaps and page flows
- Strategising how to create suitable content for web that’s captivating and on brand
- Useful tools to create different types of content
- Getting started with creating your website content plan 
- How to maximise your website content in marketing and beyond

Developing Website Content

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Developing Website Content

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